Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using to reflect on the last year both personally and professionally.

While the typical new year’s resolutions might not be the best way to achieve realistic goals, this method could be more effective. There are habits and commitments that can get you where you want to be. How do you want to see things grow in the coming year? Will you commit to those aspirations like they are totally achievable?

Watch today’s video to learn how the “Be, do, have” principle can help your organization realize its potential.

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