Branding Your Nonprofit on a Budget

You know branding is more than a buzzword – it’s a necessity for high functioning nonprofits. But, how do you cultivate a strong brand when you’re operating with limited resources? Katie interviews Lauren Muth, the creative director of Studio Humankind, about all the options that charities can use to build a brand without a large budget. Learn how to build brand trust using digital tools, a freelancer or two, and an open mind.

Meet Lauren Muth, Branding Extraordinaire

Lauren Muth (she/her) is the founder and creative director behind Studio Humankind, a nonprofit creative agency. Lauren was inspired to respond to societal causes by utilizing her own visual storytelling work to fill the gap where inspirational grassroots organizations lacked resources. Her team now works to develop transformative branding, innovative campaigns, and conversion-driven websites that amplify nonprofit awareness, support, and funding.

Her clients have included Make-a-Wish Missouri & Kansas, Safehome, Walk in Love International, Stitching Change, MADI Apparel, Rebuild the Block, Covenant Children’s Homes, Hunger-Free Philippines, Love Fund for Children, Girls on the Run, and more.

Lauren spends her free time reading about current affairs, traveling, visiting local coffee shops, and spending time with her friends and family.

More Great Resources to Build Your Nonprofit’s Brand!

5 Building Blocks of Strong Nonprofit Brands

Why Your Nonprofit Branding Matters Now More Than Ever

How to Create a Nonprofit Brand Guide