This email timeline is based on real strategies that we implement with nonprofits to help grow their year-end fundraising year after year. Use this as a guide to craft your own email fundraising campaign this year-end season to cultivate donors, prime them for a donation ask, and increase your year-end revenue.
This guide from NextAfter is equipped with tools for fundraisers varying from beginners to more advanced. The guide discusses insights and support for email campaigns.
Creating the perfect email campaign can be a process of trial and error for many. NextAfter’s guide offers 9 experiments for your end-of-year email campaigns such as:
#_form_276_ ._x80854906 input { padding:1.5% 0 !important; }
#_form_276_ ._x97066595 input { padding:1.5% !important; }
#_form_276_ ._x37021217 input { padding:1.5% !important; }
#_form_276_ ._field34 select { padding:1.5% !important; border-radius:5px !important; }
#_form_276_ input { padding-left:2% !important; }
#_form_276_ ._submit { margin-top:1% !important; padding:20px 80px !important; }
Alabama
Alaska
American Samoa
Arizona
Arkansas
Armed Forces Africa
Armed Forces Americas (except Canada)
Armed Forces Canada
Armed Forces Europe
Armed Forces Middle East
Armed Forces Pacific
California
Colorado
Connecticut
Delaware
District of Columbia
Federated States of Micronesia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Marshall Islands
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virgin Islands
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Outside the United States
Billing State
MI
GA
NE
RI
NY
SD
LA
IL
MN
CA
NV
NJ
CO
ND
UT
MO
TN
VA
IN
NC
DE
WI
PA
CT
BC
QC
TX
MA
AZ
OH
MD
QLD
DC
FL
NM
IA
AR
ON
KY
WA
Auckland
Kampala
NH
MT
OR
ID
AL
B.C
SC
KS
alaska
Tx
United States
Canada
Jamaica
Nigeria
Malta
Italy
Peru
Singapore
Spain
Uganda
Namibia
Portugal
Ghana
South Africa
Zimbabwe
Israel
New Zealand
Senegal
Kenya
window.cfields = {“34″:”state_or_province”};
window._show_thank_you = function(id, message, trackcmp_url, email) {
var form = document.getElementById(‘_form_’ + id + ‘_’), thank_you = form.querySelector(‘._form-thank-you’);
form.querySelector(‘._form-content’).style.display = ‘none’;
thank_you.innerHTML = message;
thank_you.style.display = ‘block’;
const vgoAlias = typeof visitorGlobalObjectAlias === ‘undefined’ ? ‘vgo’ : visitorGlobalObjectAlias;
var visitorObject = window[vgoAlias];
if (email && typeof visitorObject !== ‘undefined’) {
visitorObject(‘setEmail’, email);
visitorObject(‘update’);
} else if (typeof(trackcmp_url) != ‘undefined’ && trackcmp_url) {
// Site tracking URL to use after inline form submission.
_load_script(trackcmp_url);
}
if (typeof window._form_callback !== ‘undefined’) window._form_callback(id);
};
window._show_error = function(id, message, html) {
var form = document.getElementById(‘_form_’ + id + ‘_’), err = document.createElement(‘div’), button = form.querySelector(‘button’), old_error = form.querySelector(‘._form_error’);
if (old_error) old_error.parentNode.removeChild(old_error);
err.innerHTML = message;
err.className = ‘_error-inner _form_error _no_arrow’;
var wrapper = document.createElement(‘div’);
wrapper.className = ‘_form-inner’;
wrapper.appendChild(err);
button.parentNode.insertBefore(wrapper, button);
document.querySelector(‘[id^=”_form”][id$=”_submit”]’).disabled = false;
if (html) {
var div = document.createElement(‘div’);
div.className = ‘_error-html’;
div.innerHTML = html;
err.appendChild(div);
}
};
window._load_script = function(url, callback) {
var head = document.querySelector(‘head’), script = document.createElement(‘script’), r = false;
script.type = ‘text/javascript’;
script.charset = ‘utf-8’;
script.src = url;
if (callback) {
script.onload = script.onreadystatechange = function() {
if (!r && (!this.readyState || this.readyState == ‘complete’)) {
r = true;
callback();
}
};
}
head.appendChild(script);
};
(function() {
if (window.location.search.search(“excludeform”) !== -1) return false;
var getCookie = function(name) {
var match = document.cookie.match(new RegExp(‘(^|; )’ + name + ‘=([^;]+)’));
return match ? match[2] : null;
}
var setCookie = function(name, value) {
var now = new Date();
var time = now.getTime();
var expireTime = time + 1000 * 60 * 60 * 24 * 365;
now.setTime(expireTime);
document.cookie = name + ‘=’ + value + ‘; expires=’ + now + ‘;path=/; Secure; SameSite=Lax;’;// cannot be HttpOnly
}
var addEvent = function(element, event, func) {
if (element.addEventListener) {
element.addEventListener(event, func);
} else {
var oldFunc = element[‘on’ + event];
element[‘on’ + event] = function() {
oldFunc.apply(this, arguments);
func.apply(this, arguments);
};
}
}
var _removed = false;
var form_to_submit = document.getElementById(‘_form_276_’);
var allInputs = form_to_submit.querySelectorAll(‘input, select, textarea’), tooltips = [], submitted = false;
var getUrlParam = function(name) {
var params = new URLSearchParams(window.location.search);
return params.get(name) || false;
};
for (var i = 0; i < allInputs.length; i++) {
var regexStr = "field\[(\d+)\]";
var results = new RegExp(regexStr).exec(allInputs[i].name);
if (results != undefined) {
allInputs[i].dataset.name = window.cfields[results[1]];
} else {
allInputs[i].dataset.name = allInputs[i].name;
}
var fieldVal = getUrlParam(allInputs[i].dataset.name);
if (fieldVal) {
if (allInputs[i].dataset.autofill === "false") {
continue;
}
if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") {
if (allInputs[i].value == fieldVal) {
allInputs[i].checked = true;
}
} else {
allInputs[i].value = fieldVal;
}
}
}
var remove_tooltips = function() {
for (var i = 0; i < tooltips.length; i++) {
tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);
}
tooltips = [];
};
var remove_tooltip = function(elem) {
for (var i = 0; i < tooltips.length; i++) {
if (tooltips[i].elem === elem) {
tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);
tooltips.splice(i, 1);
return;
}
}
};
var create_tooltip = function(elem, text) {
var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {};
if (elem.type != 'radio' && elem.type != 'checkbox') {
tooltip.className = '_error';
arrow.className = '_error-arrow';
inner.className = '_error-inner';
inner.innerHTML = text;
tooltip.appendChild(arrow);
tooltip.appendChild(inner);
elem.parentNode.appendChild(tooltip);
} else {
tooltip.className = '_error-inner _no_arrow';
tooltip.innerHTML = text;
elem.parentNode.insertBefore(tooltip, elem);
new_tooltip.no_arrow = true;
}
new_tooltip.tip = tooltip;
new_tooltip.elem = elem;
tooltips.push(new_tooltip);
return new_tooltip;
};
var resize_tooltip = function(tooltip) {
var rect = tooltip.elem.getBoundingClientRect();
var doc = document.documentElement, scrollPosition = rect.top – ((window.pageYOffset || doc.scrollTop) – (doc.clientTop || 0));
if (scrollPosition < 40) {
tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _below';
} else {
tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _above';
}
};
var resize_tooltips = function() {
if (_removed) return;
for (var i = 0; i < tooltips.length; i++) {
if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);
}
};
var validate_field = function(elem, remove) {
var tooltip = null, value = elem.value, no_error = true;
remove ? remove_tooltip(elem) : false;
if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, '');
if (elem.getAttribute('required') !== null) {
if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) {
var elems = form_to_submit.elements[elem.name];
if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {
no_error = elem.checked;
}
else {
no_error = false;
for (var i = 0; i < elems.length; i++) {
if (elems[i].checked) no_error = true;
}
}
if (!no_error) {
tooltip = create_tooltip(elem, "Please select an option.");
}
} else if (elem.type =='checkbox') {
var elems = form_to_submit.elements[elem.name], found = false, err = [];
no_error = true;
for (var i = 0; i < elems.length; i++) {
if (elems[i].getAttribute('required') === null) continue;
if (!found && elems[i] !== elem) return true;
found = true;
elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, '');
if (!elems[i].checked) {
no_error = false;
elems[i].className = elems[i].className + ' _has_error';
err.push("Checking %s is required".replace("%s", elems[i].value));
}
}
if (!no_error) {
tooltip = create_tooltip(elem, err.join('
‘));
}
} else if (elem.tagName == ‘SELECT’) {
var selected = true;
if (elem.multiple) {
selected = false;
for (var i = 0; i < elem.options.length; i++) {
if (elem.options[i].selected) {
selected = true;
break;
}
}
} else {
for (var i = 0; i < elem.options.length; i++) {
if (elem.options[i].selected && (!elem.options[i].value || (elem.options[i].value.match(/n/g)))) {
selected = false;
}
}
}
if (!selected) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Please select an option.");
}
} else if (value === undefined || value === null || value === '') {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "This field is required.");
}
}
if (no_error && (elem.id == 'field[]' || elem.id == 'ca[11][v]')) {
if (elem.className.includes('phone-input-error')) {
elem.className = elem.className + ' _has_error';
no_error = false;
}
}
if (no_error && elem.name == 'email') {
if (!value.match(/^[+_a-z0-9-'&=]+(.[+_a-z0-9-']+)*@[a-z0-9-]+(.[a-z0-9-]+)*(.[a-z]{2,})$/i)) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Enter a valid email address.");
}
}
if (no_error && /date_field/.test(elem.className)) {
if (!value.match(/^dddd-dd-dd$/)) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Enter a valid date.");
}
}
tooltip ? resize_tooltip(tooltip) : false;
return no_error;
};
var needs_validate = function(el) {
if(el.getAttribute('required') !== null){
return true
}
if(el.name === 'email' && el.value !== ""){
return true
}
if((el.id == 'field[]' || el.id == 'ca[11][v]') && el.className.includes('phone-input-error')){
return true
}
return false
};
var validate_form = function(e) {
var err = form_to_submit.querySelector('._form_error'), no_error = true;
if (!submitted) {
submitted = true;
for (var i = 0, len = allInputs.length; i < len; i++) {
var input = allInputs[i];
if (needs_validate(input)) {
if (input.type == 'tel') {
addEvent(input, 'blur', function() {
this.value = this.value.trim();
validate_field(this, true);
});
}
if (input.type == 'text' || input.type == 'number' || input.type == 'time') {
addEvent(input, 'blur', function() {
this.value = this.value.trim();
validate_field(this, true);
});
addEvent(input, 'input', function() {
validate_field(this, true);
});
} else if (input.type == 'radio' || input.type == 'checkbox') {
(function(el) {
var radios = form_to_submit.elements[el.name];
for (var i = 0; i < radios.length; i++) {
addEvent(radios[i], 'click', function() {
validate_field(el, true);
});
}
})(input);
} else if (input.tagName == 'SELECT') {
addEvent(input, 'change', function() {
validate_field(this, true);
});
} else if (input.type == 'textarea'){
addEvent(input, 'input', function() {
validate_field(this, true);
});
}
}
}
}
remove_tooltips();
for (var i = 0, len = allInputs.length; i 31 && (charCode 57) && charCode !== 8) {
e.preventDefault();
}
});
};
var showPhoneInputError = function(inputId) {
var errorMessage = document.getElementById("error-msg-" + inputId);
var input = document.getElementById(inputId);
errorMessage.classList.add("phone-error");
errorMessage.classList.remove("phone-error-hidden");
input.classList.add("phone-input-error");
};
window['recaptcha_callback'] = function() {
// Get all recaptchas in the DOM (there may be more than one form on the page).
var recaptchas = document.getElementsByClassName("g-recaptcha");
for (var i in recaptchas) {
// Set the recaptcha element ID, so the recaptcha can be applied to each element.
var recaptcha_id = "recaptcha_" + i;
recaptchas[i].id = recaptcha_id;
var el = document.getElementById(recaptcha_id);
if (el != null) {
var sitekey = el.getAttribute("data-sitekey");
var stoken = el.getAttribute("data-stoken");
grecaptcha.render(recaptcha_id, {"sitekey":sitekey,"stoken":stoken});
}
}
}; _load_script("https://www.google.com/recaptcha/api.js?onload=recaptcha_callback&render=explicit");
var _form_serialize = function(form){if(!form||form.nodeName!=="FORM"){return }var i,j,q=[];for(i=0;i<form.elements.length;i++){if(form.elements[i].name===""){continue}switch(form.elements[i].nodeName){case"INPUT":switch(form.elements[i].type){case"tel":q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].previousSibling.querySelector('div.iti__selected-dial-code').innerText)+encodeURIComponent(" ")+encodeURIComponent(form.elements[i].value));break;case"text":case"number":case"date":case"time":case"hidden":case"password":case"button":case"reset":case"submit":q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].value));break;case"checkbox":case"radio":if(form.elements[i].checked){q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].value))}break;case"file":break}break;case"TEXTAREA":q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].value));break;case"SELECT":switch(form.elements[i].type){case"select-one":q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].value));break;case"select-multiple":for(j=0;j<form.elements[i].options.length;j++){if(form.elements[i].options[j].selected){q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].options[j].value))}}break}break;case"BUTTON":switch(form.elements[i].type){case"reset":case"submit":case"button":q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].value));break}break}}return q.join("&")};
var form_submit = function(e) {
e.preventDefault();
if (validate_form()) {
// use this trick to get the submit button & disable it using plain javascript
document.querySelector('#_form_276_submit').disabled = true;
var serialized = _form_serialize(document.getElementById('_form_276_')).replace(/%0A/g, '\n');
var err = form_to_submit.querySelector('._form_error');
err ? err.parentNode.removeChild(err) : false;
_load_script('https://domoregood.activehosted.com/proc.php?' + serialized + '&jsonp=true');
}
return false;
};
addEvent(form_to_submit, 'submit', form_submit);
})();
The post The Year-End Fundraising Email Timeline appeared first on Nonprofit Hub.
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