Creative Fundraising with a Scientific Approach

“But that’s the way we’ve always done it” is an all-too-common phrase. It’s easy to get stuck in a rut but thinking outside the box and trying something new may be just what your organization needs!

With his new series, Decoding Generosity, our guest Nathan Hill hopes to set a new standard for how organizations engage, inform, and prospect the internet community. This series invites both casual viewers and nonprofit members to have a look behind the curtain of the science of generosity. It asks them to reflect on what they think the most effective fundraising strategies are, and then tests their assumptions in real time as a form of entertainment and shared learning.

If you want to learn how to incorporate outside-the-box thinking in your marketing and creative fundraising strategy this episode is a can’t miss.

Nathan Hill is a vice president at NextAfter – a research lab, digital-first agency, and training institute helping nonprofits grow their fundraising. He has trained thousands of fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more.

Learn more about Nathan and his philosophy on experimentation with our 2022 podcast interview with him.

This episode is sponsored by: