By Shavonn Richardson, MBA, GPC

There’s nothing quick about the grants process. First, there must be strategy. Here are five things to know that will help you revamp your grant-seeking strategy:

#1. Grants Are Not a Quick Fix. While grants might constitute a significant revenue stream for some organizations, relying solely on them is imprudent. Diversifying funding sources, including fundraising, in-kind donations, individual contributions, volunteers, and event sponsorships, is crucial for financial resilience. 

The grant process, from research to application and eventual funding confirmation, is often protracted. Maintaining sufficient capital to sustain operations during delays in grant disbursement is a prudent strategy.

#2: Grant Success Begins with Relationship Building. Establishing robust relationships with funders precedes successful grant applications. Invest time in understanding funders’ preferences, previous beneficiaries, and passions. Aligning your organization’s goals with those of potential funders increases the likelihood of successful grant applications. Building a connection before applying enhances the appeal of your proposal and reinforces your commitment to shared objectives.

#3. Grants Are Not a Last-Minute Resort. A common pitfall is underestimating the time, dedication, and commitment required for successful grant applications. Organizations often turn to grants as a financial rescue, realizing too late the depth of preparation needed. Investing in a well-thought-out grant-seeking strategy from the outset yields long-term dividends. 

Understanding your community impact, differentiating your organization, and comprehending the potential consequences of your absence are paramount. A strategic plan, a grasp of program outcomes, and a thoughtful vision for the future are indispensable components of a successful grant-seeking approach.

#4: Grant-Seeking Requires Team Collaboration. Grant-seeking is a collaborative effort that involves various stakeholders, including the Board of Directors, program staff, finance, volunteers, and those offering valuable insights. Writing a grant proposal should be a collaborative activity; engaging the entire team ensures a high-quality proposal with widespread support. 

Team involvement in the grant writing process fosters immediate buy-in, as every member has contributed to shaping the proposal and project.

#5: Demonstrating a Track Record is Crucial. Grantmakers seek evidence of a proven track record before committing to an investment. Regardless of your organization’s tenure, meticulously track and document its activities. For smaller organizations, highlight percentage changes year over year, showcasing success on a proportional basis. 

Larger organizations should ensure accessible systems for tracking progress, substantiating their commitment to transparency and success. A demonstrated history of achievements is a compelling factor in securing grant support.

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Shavonn Richardson, MBA, GPC, is the founder and CEO of Think and Ink Grant Consulting. She is a Grant Professional Certified (GPC) professional, a Grant Professionals Association (GPA) Approved Trainer, and serves as GPA president.

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