Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels.

According to the firm, Moore ACTS brings together psychometric research from the Moore Neuro-Fundraising Lab, data insights from SimioCloud, a Moore company, generative AI techniques, and omnichannel analytics.

The Moore ACTS suite of tools features:

• Use of generative AI for idea generation in testing, incorporating human oversight to maintain brand standards and ensure ethical storytelling.
• Concept testing using psychometric tools to rigorously evaluate creative ideas before they are implemented.

• Audience customization within the suite by harnessing the power of SimioCloud data to determine creative treatments that resonate with different audiences for improved one-to-one marketing.
• Multivariate testing across all elements of a creative execution using Moore’s Dynamic Creative Optimization tool for digital campaigns and to empower the company’s industry-leading digital print and mail platform to enhance hyper-personalization.
• Channel optimization using Moore’s co-targeting tools to maximize communication and impact across all channels.

This step-by-step approach – AI in idea generation, concept testing and audience customization to pick the most promising solution, and multivariate testing and channel optimization for in-market testing – saves money by putting the most promising ideas into market. It also increases effectiveness by addressing each communication to the person most likely to act, according to an announcement from the firm.

“We are leveraging cutting-edge AI, comprehensive psychometric evaluations and robust channel optimization tools to ensure that every ad, envelope, text and email is crafted for general and individual effectiveness. Moore ACTS reflects our commitment to advancing purpose-driven organizations’ success through technology and audience-focused strategies,” said Gretchen Littlefield, CEO of Moore.

The stand-alone product elements of Moore ACTS have demonstrated a track record of optimizing creative strategies and are now a combined product offering.

“Imagine audience testing uncovering that a campaign resonates more strongly among a particular audience like younger donors,” said Steve Agauas, Ph.D., director of the Moore Neuro-Fundraising Lab. “We can harness AI and human ingenuity brainstorming on different creative ideas for key campaign variables, test them through concept testing, then multivariate testing, and use these insights to identify standout concepts. These gems can then roll out strategically across channels to attract and engage younger donors.”

You can also learn more about Moore ACTS at wearemoore.com/acts

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Bloomerang Unveils AI Content Assistant

Fundraising and nonprofit management platform Bloomerang, launched updates to its email builder. These enhancements are intended to simplify the process of creating high-impact emails, even for organizations with limited staff, budget, or design expertise.

These new features are intended to help nonprofits tell their stories more efficiently and effectively, to ultimately improve their fundraising efforts and donor engagement.

“Nonprofits today are stretched thin, so our focus is to continuously innovate and provide the friendliest and highest impact solutions in the sector, says Dennis Fois, chief executive officer at Bloomerang. “We’re excited to deliver our latest email advancements in Bloomerang’s giving platform to help organizations communicate more efficiently and effectively, creating a world where every nonprofit can share their powerful stories and make a difference.”

These new capabilities include:

1. AI Content Assistant: Built into the email builder, this industry-leading generative AI assistant suggests engaging headlines, email copy, and calls to action that resonate with donors. Nonprofits can have a personal writing assistant on hand, ready to help craft compelling messages quickly. This is the latest in the generative AI-powered innovations directly available in Bloomerang’s market-leading giving platform.
2. Fresh Library of Email Templates: Rooted in donor psychology and fundraising best practices, Bloomerang’s professionally-designed and written email templates come preloaded with sample content to inspire a variety of nonprofit communications. Organizations can easily brand templates with their specific colors and logos. Additionally, all templates are optimized for mobile and user accessibility, ensuring a flawless display on any device.
3. Rich Design Toolbox:Bloomerang’s intuitive design editor allows users to effortlessly customize every element in an email. With drag-and-drop content blocks, a library of web-safe fonts and color palettes, and a growing collection of professionally designed, pre-built templates complete with starter copy, time-consuming email design is a thing of the past.

Using generative AI, content marketers save an average of 12.2 hours per full-time employee per week, allowing them to focus on bigger-picture projects and strategies. Josh Hirsch, MS, senior strategist at Soukup Strategic Solutions, Inc. and thought leader and expert in digital communications and fundraising, emphasizes the importance of AI, stating, “AI remains mostly underutilized by nonprofits, despite its potential to save significant time and enhance storytelling. The need for effective storytelling is closely tied to the ability of nonprofits to leverage AI and other technological advancements. These tools not only streamline operations but also empower organizations to craft compelling narratives that captivate and retain donors.”

Despite the rise of social media and other digital tools, email remains a highly effective fundraising channel for nonprofits.

• 48% of donors say email is their preferred method for receiving updates and appeals from nonprofits. [Nonprofit Tech for Good Report]
• 26% of donors say email is the tool that most inspires them to give. [Nonprofit Tech for Good Report]
• Email marketing generates approximately 28% of all online nonprofit revenue. [Nonprofit Tech for Good Report]

Learn more about Bloomerang’s giving platform and see the latest updates and product offerings here.

The post New Stuff: Moore,  Bloomerang Launch Enhancements appeared first on The NonProfit Times.

Source From Non Profit Times