Eileen Wiens is the new chief sales officer for Bloomerang, the donor, volunteer, and fundraising management software platform for nonprofits based in Indianapolis, Indiana. Her primary objectives will be to transform the sales organization, oversee business development, new customer acquisition and expansion, and partnerships and sales enablement.

With her experience selling into small and midsize business (SMB) including the nonprofit sector, Wiens has has a strong discipline in building high-performance sales teams to create a career and leadership development program at Bloomerang.

“We’re excited to have Eileen on board to lead our sales team as we grow our giving platform and bring more value to fundraisers looking to build stronger connections with their supporters,” Dennis Fois, Bloomerang’s chief executive officer, said via a statement. “She really gets how nonprofits work and what they need to succeed. Her expertise will be key in supporting our customers to fulfill their missions.”

Wiens joined Bloomerang with extensive experience in sales and delivering various initiatives ranging from hiring, developing sales processes and methodologies, and building technology stacks. Prior to Bloomerang, she worked at Square as the head of North America SMB and Mid-Market Sales. Wiens was senior vice president (SVP) of sales at MNTN, the advertising software company that acquired Ryan Reynolds’ Maximum Effort Marketing, to grow and scale a 100% remote Software as a Service (SaaS) model high-velocity sales team.

As the vice president, SMB Sales & Strategy at Sage, Eileen served nonprofits where she was profiled in a series on Women in Technology, and credits her personal journey supporting NPOs first hand as a critical motivator for returning to the nonprofit sector.

“My involvement with nonprofits and passion for the industry gives me a unique perspective on how difficult and important it is to keep nonprofit supporters engaged,” Wiens said via a statement. “I was drawn to Bloomerang because of the direct, positive impact they have on nonprofits–from how they manage donors, volunteers, and members to how they move their missions forward. I’m a strong believer that our personal experiences drive so much of how we see the world, and now in my role as CSO I’m driven to take Bloomerang’s strategy and goals forward, translating them into a successful sales model to help nonprofits raise more.”

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Source From Non Profit Times