The presidential election is set for November 5, and the good news for fundraisers and nonprofit marketers is that elections don’t tend to hurt charitable giving. In fact, charitable giving increased in nine of the past 10 election years — the only exception being the Great Recession year of 2008.

But you might be wondering whether to adjust your communication strategies in the weeks leading up to the election when we’ll see a flurry of ads, emails, texts and more.

It’s generally safe to continue digital communications, with a few exceptions to note, according to according to digital strategist Jenn Thompson and media strategist Emily Ajalla at fundraising and audience firm RKD Group:

* The only “blackout date” truly is November 5. People will be focused on the election that day, so it’s best to avoid sending any emails or texts.

* Try getting cheeky in your emails with subject lines like, “NOT an election email.” Just be sure to avoid any subject lines that could be confused for a political email like, “Vote YES to help children.”

* Due to the saturation of political advertising, expect a 20% increase in costs per thousand impressions (CPM) and actions (CPA) across all media channels, especially from September through November. Don’t turn off media, but you should adjust your budgets accordingly to maintain results.

* If your budget is limited, you could consider reducing “prospecting” efforts during the October-December period to focus only on “conversion” efforts, as this will be the most competitive time for advertising.

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Source From Non Profit Times