GoFundMe and Meta announced new sharing features intended to drive more donations to nonprofits. Through the collaboration, donors and nonprofits might be able to more easily share the causes they care about with their social networks.

Nonprofits using GoFundMe’s software company, Classy, will have access to the enhanced sharing experience on Instagram. In the coming weeks, the new Instagram sharing features will be available on GoFundMe for fundraisers supporting nonprofits, with similar functionality following soon on Facebook, according to an announcement from the firm.

Data in GoFundMe’s “Social State of Giving report” shows that half of Gen Z is sharing causes or fundraisers at least once a week, while at least half of millennials and Gen X are sharing monthly. One-quarter of Gen Z also responded they were inspired to look into or donate to a cause because of social media.

In the U.S., more than $8 billion has been raised for nonprofits on Instagram and Facebook, according to Meta, which earlier this year shutdown much of its fundraising options. This integration is intended to support nonprofits across platforms where more than 5 billion people worldwide spend their time.

“This integration will unlock a powerful new channel for nonprofits to thrive — giving them the tools to inspire a new generation of supporters to make a difference for the causes they care about,” said GoFundMe CEO Tim Cadogan.

According to GoFundMe, the new sharing features will offer:

* Enhanced sharing capabilities for nonprofit staff and supporters, helping campaigns stand out in Instagram and Facebook feeds with a polished look that builds trust and credibility. Features include real-time, dynamic progress metrics and a new donate button designed to inspire action.

* Instagram and Instagram Stories integration, allowing sharing that was not previously available.

* A donate button that directs supporters to the nonprofit’s website or donation page, for Classy users and GoFundMe fundraisers, that will lead donors directly to the fundraising page for donations.

* For Classy users, donations will be processed directly through Classy, ensuring a consistent donor experience and providing nonprofits with valuable data and insights from these off-channel donations, enabling them to better nurture their supporters.

The post GoFundMe, Meta Combine On Sharing Features appeared first on The NonProfit Times.

Source From Non Profit Times