By Jackie Sue Griffin

It’s time to start thinking about your nonprofit’s grant strategy for 2025. Early planning is key to securing the funding your organization needs to thrive in the new year. 

Before diving into grant applications, take a step back and reassess your organization’s goals for 2025. What projects or programs do you want to fund? How do these align with your mission? Having a clear vision will not only guide your grant search but also strengthen your applications. 

Research, Identify Potential Funders 

Now is the time to start researching potential grant opportunities for the new year. Look beyond your usual sources and explore new foundations or government agencies that align with your mission. Many funders announce their grant cycles well in advance, so you can start building a calendar of deadlines for the coming year. 

Grant success isn’t just about submitting applications; it’s about building relationships. Reach out to potential funders now to introduce your organization and learn more about their priorities for 2025. Many funders appreciate this proactive approach and may provide valuable insights into their grant-making process. 

Strengthen Your Organization’s Profile 

Update your website, polish your mission statement, and gather compelling stories and data that demonstrate your impact. A strong organizational profile will make your grant applications more competitive and appealing to funders. 

Develop A Diverse Funding Strategy 

While grants are important, they shouldn’t be your only funding source. Start planning now for a diverse funding strategy that includes individual donations, corporate partnerships, and earned income. This approach not only provides financial stability but also makes your organization more attractive to grant makers. 

Invest In Grant Writing Capacity 

Consider investing in your organization’s grant writing capacity. This might mean training existing staff, or hiring a dedicated grant writer. Strong grant writing skills can significantly increase your success rate. 

Plan for Sustainability 

Funders want to see that their investment will have a lasting impact. Start thinking now about how you’ll sustain funded projects beyond the grant period. This forward-thinking approach will strengthen your applications and increase your chances of securing multi-year funding. 

Stay Informed About Funding Trends 

Keep an eye on funding trends in your sector. Are there new priorities emerging among funders? Are there shifts in how grants are being awarded? Understanding these trends can help you tailor your approach and stay ahead of the curve. 

Prepare Your Team 

Grant success is a team effort. Start preparing your staff, board members, and volunteers now for the grant-seeking process. Ensure everyone understands your funding priorities and can articulate your organization’s impact and needs. 

Take time to review your grant efforts from 2024. What worked well? What could be improved? Use these insights to refine your approach for 2025. 

 You’re setting your nonprofit up for success in 2025 by starting your grant planning now. With careful planning, strong relationships, and a clear vision, your organization can secure the funding it needs to make a real difference in the coming year. 

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Jackie Sue Griffin is owner and executive director of Jackie Sue Griffin & Associates in Tampa, Florida.

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