Several assets of fundraising firm The Lukens Company have been acquired by the agency Phoenix Innovate. The combined entity is intended to leverage technology to enhance efficiencies, expand advanced data insights and broaden hyper-personalization capabilities.

CEO Walter Lukens said he will remain with the agency in his current role and referred to the deal as a “vertical integration,” although the firm’s announcement referred to a “merger.” Lukens explained, “They acquired assets of ours. They didn’t acquire all of the assets.” He declined to identify which assets were not part of the deal. There is no immediate plan for name changes, he said.

Terms of the deal were not disclosed. The Lukens Company’s clients are solely in the charitable space while Phoenix Innovate has both commercial and nonprofit clients. The Lukens Company has some national nonprofits while Phoenix Innovate is mostly regional.

Phoenix Innovate also brings manufacturing, warehouse capacity, and its HITRUST certification for data protection, Lukens said.

The Lukens Company is based and will remain in Arlington, Virginia but 85% of the workforce is remote, Lukens said. Phoenix Innovate is headquartered in Troy, Michigan. The combined firms will have “north of 250 employees,” he said.

“When I started TLC 38 years ago, I never imagined the impact we’d have in helping our clients make the world a better place. This merger opens up incredible opportunities for our team and first-class resources for our clients while preserving our signature boutique touch,” said Lukens.

The conversations started at least a year ago and what was quickly apparent, Lukens said, was that the firms’ internal operations were similar in the manner with employees well-bring paramount. “This alignment ensures that the merged entity will build on that foundation with the common goal of delivering exceptional results that drive impactful change for its clients.

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Source From Non Profit Times