A good cause, or even a well-established name, are no longer enough to allay donors’ funding hesitancy: One third of potential donors have a difficult time picking between nonprofits within a specific sector. A panel of more than 2,100 adult survey respondents in the United States were asked to evaluate seven accountability aspects nonprofits could demonstrate. According to the resulting report, Donor Trust Special Report: Public Eye On Charity Accountability, more than three fourths of respondents (76%) indicated reviews from independent charity monitors were “very important.”  

https://thenonprofittimes.com/npt_articles/heightened-institutional-mistrust-may-have-trickle-down-impact/

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