Every fundraiser knows that to get a gift you have to ask. That just might be what fueled a decline in all forms of generosity during the second quarter (Q2) of 2024 — the lack of an ask.

The drop in generosity during quarter corresponds to a year-to-date low in solicitation, with the monthly solicitation rate down 12% from Q1 and the weekly solicitation rate down 11%. The monthly solicitation rate dipped below 40% for the first time since Q4 2022, according to data from the GivingPulse published by Giving Tuesday.

Healthcare philanthropy is down 6.9% for the year and down 3.2% for the second quarter.

Giving dropped overall during the quarter, with rates hitting their year-to-date low in all measured categories. Informal modes of giving — giving to unregistered groups or individuals — took the biggest hit, decreasing in incidence by 14% and 12% respectively. Crisis giving was the only category that showed an increase.

Response to solicitation was similar to previous quarters, with about 35% of solicited individuals responding positively to a recent ask. However, with noticeably fewer asks during the quarter, a consistent response is not enough to maintain levels of generosity recorded previously, according to GivingPulse report authors.  

Generosity in most forms dropped during Q2 2024 compared with Q1. Overall giving across all gift types and recipient subcategories hit their year-to-date low during the quarter. Volunteering is the only form of giving which, despite weekly fluctuations, was similar to last quarter.

Fewer people gave, and those who did give gave in fewer ways. Those who did give were more likely to do so in only one way.

Fewer people engaged in advocacy during quarter, as it hit the lowest point in the timeline of the GivingPulse dataset, with just 22% of respondents engaging in advocacy overall. The weekly advocacy rate hit a record low of 15% at the end of April. Participation in advocacy dropped at least 10% (1 to 2 percentage points) for all recipient types compared with Q1, and rates dropped by over a third compared with Q2 2023 (when 33% of people participated in advocacy), the data shows.

Researchers started asking respondents during Q2 to identify as living in a more urban, suburban, or rural environment. Those living in an urban setting are the most generous in all categories by varying margins, particularly for advocacy and giving to individuals. Respondents identifying as living in a suburban setting strongly prefer giving to registered organizations (42%), while individuals living in urban settings give nearly equally to registered organizations and individuals (46% and 44% respectively).

See the full report here … https://www.givingpulse.givingtuesday.org/q22024

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Source From Non Profit Times