Category Archives: ab testing
The Ultimate A/B Testing Guide
The Ultimate A/B Testing Guide The Ultimate A/B Testing Guide There is so much to be learned from split testing. Whether optimizing a small amount of copy or revising an entire donation page, these small changes can hugely impact
[PODCAST] Testing the Notion of Thought Leadership
What does testing have to do with thought leadership? Not much. ⚠️WARNING⚠️: If you’re a self-proclaimed thought leader, you will probably be offended by this episode. Or, maybe you’ll be inspired to lean on research, data, and the learnings we
How to Improve Email Deliverability
Enjoy this spotlighted blog from Snovi.io Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged by the anticipated ROI. On average, every $1 spent on an email campaign
