Category Archives: digital marketing
[PODCAST] Making Meaningful Marketing Through Creativity
Making Meaningful Marketing Through Creativity “There’s no excuse for not knowing a little bit more than you do right now about your audiences.” (Ben Smithee) In 2024, transparency and adaptability are more essential than ever for the survival of
10 Smart Ways to Keep People on Your Website
Great website design keeps people online! Driving people to your website is just half the battle; once they’re there, you must ensure that your website design invites them to stay a while. The longer someone is on your site,
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics, and metrics? If you’re like many fundraisers, you pull from several different sources. And, since for-profit organizations spend a lot
Creating User-Centric Content (and Why It Matters)
Creating User-Centric Content (and Why It Matters) You’ve most likely heard the adage “content is king”, before. The phrase became popular after Bill Gates wrote an essay with the same title that detailed Gates’ beliefs about what would ultimately
What Is Trackable in Google Analytics?
What Is Trackable in Google Analytics? Google Analytics is a free web analytics tool that helps businesses, nonprofits, and other organizations track and analyze their website traffic. It offers a range of features that can assist these organizations in
Donation Page Optimization: Best Practices for Nonprofit Fundraising
Donation Page Optimization: Best Practices for Nonprofit Fundraising Why your donation pages matter Your nonprofit is always top of mind, but unfortunately, it’s easy for your donors and community to get sidetracked by the things in their own lives. That’s
How To Design Effective Nonprofit Job Ads
How To Design Effective Nonprofit Job Ads Plenty of for-profit and nonprofit companies alike post poorly designed job ads every day, partly because they aren’t aware of the ads’ potential impact as part of an overall recruitment strategy. These commonly
How Digital Marketing Can Help Reach Younger Donors
Is your nonprofit actively seeking to reach younger donors? While some organizations tend to focus on older and/or long-time supporters, the best time to start engaging with younger donors is now. After all, millennials and Generation Z now make up
