Category Archives: Donor Retention
Lynne Wester : The Four Pillars of the Donor Experience
We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We
4 Tips for Maximizing Association Membership
Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year. They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved
How to Keep Your Email Subscribers Engaged
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes
6 Tips to be at the Top of Your Fundraising Game
With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the
6 Effective Donor Retention Strategies for Small Nonprofits
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic
Understanding Why And How People Give
This post is sponsored by GoFundMe If you’re involved in nonprofit work, you’ve probably thought a lot about what motivates people to donate their hard-earned income to a charitable cause. While much has changed in the nonprofit realm over the
How to Reach Beyond Your Typical Donor Base
As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year
5 Effective Design Tips to Increase Donor Giving
These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to
Getting People to Trust in Your New Nonprofit
Okay, you did it. You’ve finally turned that idea into a reality and started your own nonprofit. Great job! But the work is far from over. Donors are one of the most ― if not the most ― important parts
Using Social Science to Strengthen Your Fundraising
At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are
