Category Archives: Donor Retention
Tips for Meeting Donors Face-to-Face
It’s your first donor meeting. You’re excited and passionate, but terrified. How do you get this person to like you and your message enough to contribute to your cause? How do you “make the sell”? Meeting donors in person is
Legacy Gifts: What They Are and How to Get Them
Fundraising is quite the beast. It’s a sprawling, various, intricate process, and there are areas of it that nonprofits, especially new ones, tend to avoid. One of these areas is legacy giving, a type of donor-based fundraising that scares a
Nonprofit Membership Programs: A How-To Guide
If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks.
Donor Management Software: FAQ for First-Time Buyers
When nonprofits experience growth, one of the major changes they can expect is the need to assume software that will support their expanding network. For organizations of a certain size, buying your first dedicated donor management software marks a key
How to Define, Measure and Communicate Your Impact
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more
How to Keep Your Donor Data Safe
Data breaches are an unfortunate part of doing business these days. It seems like every day we hear of a new and increasingly serious cyber-attack, like the recent Marriott breach. While bigger companies certainly make bigger targets, smaller businesses and
How to Tell Your Donors Where Their Money Is Going
There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus,
5 Ways to Use Donor Data to Increase Retention
There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your
How to Read the Minds of Your Donors
This article was originally published in Nonprofit Hub Magazine. Whenever I’m asked to choose an icebreaker question at a networking event, I fall back on an old favorite: If you could have any superpower, what would it be? There are
Let Your Networking Lead to Donations
Working in the nonprofit industry presents its own set of challenges. Rather than gaining funds by selling a product or service, nonprofits rely on donations. Building better relationships with our donors is the nonprofit version of improving our products—it’s essential
