Category Archives: Donor Retention
How to Maintain Donor Engagement Between Asks
Remember when you first went off to college and pretty much only called your parents to ask (okay, beg) for money? Well, your mom and dad still had to love you unconditionally, but if you do the same thing to
How to Bounce Back When You’re Told No
Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. And while this
A Beginner’s Guide to Planned Gifts
What are planned gifts? Planned gifts are quite literally what they sound like. Well…sort of. The term simply means that somebody has planned to give a gift to an organization at a later date, often after their passing. Most often,
3 Major Takeaways from CrowdRise’s Data Report
With the rise of GoFundMe and its newly acquired nonprofit arm, CrowdRise, we’ve seen firsthand the power of social media when it comes to fundraising. GoFundMe pages on Facebook get tons of exposure through the power of sharing in order
The 7 Deadly Sins of Asking for Donations
Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be—after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as
Step Away From the Plaque (And Get to Know Your Donors)
Recently, I found myself in a development team meeting with an age-old topic on the agenda: the annual stewardship plan. Our team leader for this meeting kicked off the conversation with a question: What would be the perfect stewardship piece
The Importance of the Thank You: Creating an Attitude of Gratitude
Sponsored by Network for Good From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most
5 Mistakes to Avoid When Writing a Fundraising Appeal Letter
The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with.
How to Grow Your Individual Donor List
Behind every great nonprofit is a great group of people who make it all happen. For all the grants you apply for and donations you receive, there’s a single contributor who invested their own time and money into funding your
How to Make Giving Easy for Your Donors
For years, consumers have been buying products online through the experience provided to them by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that
