Category Archives: Donors
Are We There Yet? Piloting An Audience-First Donor Journey
By Ellena Fortner Newsom As families plan for summer vacations, many turn to Google Maps to plot the best course and discover new and unique attractions, popular restaurants, and cozy accommodations. The planning can be the difference between a family
25 Years And $2.5 Billion For ShopGoodwill.com
Image from ShopGoodwill.com By Richard H. Levey ShopGoodwill.com, the ecommerce platform used by more than 130 Goodwills across North America, is not resting on its history after 25 years in operation. The online store, which organization leaders claim was “the
Staying Connected to Emerging Community Needs
Society is always changing, and along with that, the needs of communities. The success of your nonprofit hinges on one critical element: staying connected to the emerging needs of the community you serve. According to Jackie Sue Griffin, founder of
New Data: Pre-Retirees and Retirees Prioritize Charitable Giving
Donors who are age 50 and older are planning to engage in charitable giving during retirement with 78% of pre-retirees and retirees responding that they plan to prioritize it. Beyond providing financial support for charities, pre-retirees and retirees are also
Report: Knowledge Spurs On ‘Spontaneous’ Giving
Spontaneous donors, those who made a first-time gift to a nonprofit within the past 12 months and had not planned to give to the organization beforehand, are substantially more among younger and minority donors. The rate of spontaneous giving among
Donors Can Create Giving Portfolio Via Charity Navigator
Image courtesy of Charity Navigator Charity evaluator Charity Navigator has introduced Causeway – a platform intended to simplify giving and increase donor impact on the causes donors care about. Causeway is managed with Charity Navigator’s analysts, who select what are in their
Your Database: Sourcecoding Better Locates Donors
Data can be harder to find than the proverbial needle in a haystack if a sourcecode isn’t properly assigned and entered into your database. A sourcecode tracks donor-specific and campaign-specific information that is vital to almost every action taken when
Making Mid-Level Donors Your Target Audience
The description of a mid-level donor is different for every organization. One thing that’s universal is that the level is determined by the amount given or targeted to be donated. It all comes down to audience selection and having good
Donor Communications Breed Loyalty
Reflecting on exactly what generosity is, and what it means to donors enables fundraisers to steward it toward loyalty. When generosity becomes loyalty, it builds value for our causes. It’s such an honor to serve donors by inviting them to
Crafting A Letter That Grabs A Donor
You have about two seconds to capture a donor’s attention when writing to them, so you need to make those snaps count. Those first few seconds, better known as the lede or Johnson box, is the first of three key
