Category Archives: Donors
Donor Communications Breed Loyalty
Reflecting on exactly what generosity is, and what it means to donors enables fundraisers to steward it toward loyalty. When generosity becomes loyalty, it builds value for our causes. It’s such an honor to serve donors by inviting them to
Crafting A Letter That Grabs A Donor
You have about two seconds to capture a donor’s attention when writing to them, so you need to make those snaps count. Those first few seconds, better known as the lede or Johnson box, is the first of three key
Data: More Dollars Available From CSR Budgets
Corporate investment in social impact appears to show no signs of slowing down. However, corporate philanthropy leaders appear to be evolving their approach to place greater emphasis on tangible outcomes and less on inputs such as dollars given or number
Donors Critical To Future Of Healthcare NPOs
“Higher education figured out, many years before healthcare did, that philanthropy was going to be an important and growing source of revenue for things like new buildings, programs, and research endowments,” according to Erin Lanahan, founder and president of Twin
[PODCAST] Making Meaningful Marketing Through Creativity
Making Meaningful Marketing Through Creativity “There’s no excuse for not knowing a little bit more than you do right now about your audiences.” (Ben Smithee) In 2024, transparency and adaptability are more essential than ever for the survival of
[PODCAST] Creative Fundraising with Outside-the-Box Thinking
Creative Fundraising with a Scientific Approach “But that’s the way we’ve always done it” is an all-too-common phrase. It’s easy to get stuck in a rut but thinking outside the box and trying something new may be just what your
[PODCAST] Make Donor Personalization A Priority
Make Donor Personalization A Priority If you have been to a nonprofit event or conference in the last few years, chances are you’ve run into Erik Tomalis from Virtuous. Maybe you’ve even been in one of his famous LinkedIn selfies.
How To Attract Donors For Your Nonprofit’s Success
How To Attract Donors For Your Nonprofit’s Success Finding donors for your nonprofit isn’t just about luck—it’s about strategy. You’re about to dive into an article that’ll provide you with tried and tested methods to attract donors and generous hearts
Prospect Research for Planned Giving: 5 Fundamental Steps
Prospect Research for Planned Giving: 5 Fundamental Steps Planned gifts can be hard to predict—donors may never notify you when they create one, meaning you can’t thank them, get to know them, or learn why they decided to give in
3 Ways for Nonprofits to Find New Supporters in 2023
3 Ways for Nonprofits to Find New Supporters in 2023 As we head into this year, many of us are still navigating through recent economic changes and new marketing trends. We see both a shadow of uncertainty from inflation and
