Category Archives: Email Marketing
[PODCAST] Creating Direct Mail Campaigns That Get Results
Creating Email Marketing Campaigns That Get Results How well do Plato’s models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably! Fundraisers who see poor results
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics, and metrics? If you’re like many fundraisers, you pull from several different sources. And, since for-profit organizations spend a lot
The Ultimate A/B Testing Guide
The Ultimate A/B Testing Guide The Ultimate A/B Testing Guide There is so much to be learned from split testing. Whether optimizing a small amount of copy or revising an entire donation page, these small changes can hugely impact
The Year-End Fundraising Email Timeline
The Year-End Fundraising Email Timeline The Year-End Fundraising Email Timeline This email timeline is based on real strategies that we implement with nonprofits to help grow their year-end fundraising year after year. Use this as a guide to craft
How to Improve Email Deliverability
Enjoy this spotlighted blog from Snovi.io Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged by the anticipated ROI. On average, every $1 spent on an email campaign
3 A/B Tests to Dramatically Improve Your Nonprofit Email Fundraising
This blog was sponsored by NextAfter A/B testing is built into almost every email marketing platform in existence. It’s a method for testing a user’s behavior by experimenting with different campaign elements. But having an A/B testing tool and running
5 Nonprofit Email Marketing Mistakes to Avoid
Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? According to Mailchimp ― a well-established digital marketing automation platform ― email marketing
8 Essential Nonprofit Tools to Get You off the Ground
So, you’re starting a nonprofit, that’s great! The world needs people like you. Your next step is choosing specific software tools that can help you get it off the ground. But here’s the problem, how do you know which ones
Do’s and Don’ts of Email Marketing During a Crisis
Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times.
