Category Archives: Featured
7 Lessons From Marketing Ethics
Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business
6 Video Marketing Tips For Nonprofits
Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video
4 Ways to Attract More Diverse Talent for Your Nonprofit
Are you focused on improving diversity within your organization this year? A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for
Microphilanthropy Explained
For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ― large events for larger wallets. With the introduction of the internet and social media, donors now have the ability to participate and give in
The Anatomy of an Effective Fundraiser Letter
Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors
How to Keep Your Team Motivated Through 2020
The year 2020 has presented some… interesting challenges to say the least. But one of the most prevalent has been staying motivated at work. When you’re home, working in your pajamas and distractions just too close for you to ignore
Do’s and Don’ts of Email Marketing During a Crisis
Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times.
3 Tips to Write an Effective Nonprofit Business Plan
“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.” These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that
Financial Systems Integrations: It’s less scary than it sounds
Imagine you’re a large, professional organization. You’ve been getting your revenue primarily from memberships, conferences for members, and fundraising ― and you think it’s time to upgrade to a new database system after 20 or so years. Let’s say the
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ―
