Category Archives: Featured
Lynne Wester : The Four Pillars of the Donor Experience
We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We
4 Tips for Maximizing Association Membership
Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year. They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved
How to Keep Your Email Subscribers Engaged
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes
Chantal Sheehan : Nonprofiteer Turned Nonprofit Numbers Nerd
Last year at Cause Camp, I laughed when speaker and fellow nonprofiteer Rachel Muir called herself a “recovering nonprofit executive director.” I laughed because that describes me to a tee. My path to #nonprofitlife was winding at best. My parents
6 Tips to be at the Top of Your Fundraising Game
With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the
How to Optimize Instagram for Nonprofits
Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through
6 Effective Donor Retention Strategies for Small Nonprofits
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic
Heidi Gerbracht : Together in Change
Heidi Gerbracht will be at Cause Camp 2020 presenting on how diversity, equity, and inclusion are crucial to your organization’s success. “If you have come here to help me, you are wasting your time. But if you have come because your
Lindsay LaShell : How to Get the Most from Your 2020 Giving Tuesday Campaign
How to Get the Most from Your 2020 Giving Tuesday Campaign Yep, you read that right. If you’re thinking about planning your Giving Tuesday campaign this week (it’s December 1, 2019), you’re about a year too late. Listen, I know
Antionette Kerr : How I Became a Self-Care Radical
The elders in my family set high standards for what “hard work” felt and looked like. They subscribed to the adage that people of color (especially women of color) had to work “twice as hard” in business to prove themselves.
