Category Archives: Featured
[INFOGRAPHIC] The Elements of Effective Storytelling
Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.
Five TED Talks for Nonprofit Professionals
As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come
The Importance of the Thank You: Creating an Attitude of Gratitude
Sponsored by Network for Good From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most
5 Mistakes to Avoid When Writing a Fundraising Appeal Letter
The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with.
The Times They Are A-Changin’: Adapting to a Shifting Industry
My staff and I recently noticed a shift in our SEO statistics and started looking at what our data analytics showed for our blog in 2017. The data showed that 49 percent of our readers are ages 18-34. This was
4 Things You’ll Miss if You Aren’t at Cause Camp 2018
Cause Camp 2018 is just a couple of months away, and we want to make sure you know what you’re missing if you decide not to attend. We don’t want to guilt trip you (okay, we kind of do); we
How to Grow Your Individual Donor List
Behind every great nonprofit is a great group of people who make it all happen. For all the grants you apply for and donations you receive, there’s a single contributor who invested their own time and money into funding your
How to Make Giving Easy for Your Donors
For years, consumers have been buying products online through the experience provided to them by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that
How to Convince Leadership to Adopt New Technology
Nonprofits, like all other successful organizations, need to keep up with the tools of the times. It’s important that your board of directors understands the importance of new technology in letting your organization run like a well-oiled machine. Technology should
Staying on the Same Page: Communication Tools for Nonprofits
Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving
