Category Archives: Featured
How to be Transparent with Your Donors
A great magician never reveals his or her secrets. Is your nonprofit like a dazzling magical act in your community? Are you doing all sorts of good for all sorts of people and keeping it to yourself? Let me give
[PODCAST] Donor Communications Crash Course | Ft. Tom Ahern
Donor communications guru, Tom Ahern is a copywriter by trade. He knows the ins and outs of donor-centric fundraising and gave us some great tips for nonprofits. People like having conversations, but hate being “talked at.” Donor communications really are
How Your Nonprofit Can Benefit From Earned Income Opportunities
It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the
Why Your Nonprofit Branding Matters More Now Than Ever
We live in a world super-saturated with brands, logos, slogans and sponsors. It’s impossible to walk down the street or surf the web without experiencing commercial overload. Each and every day more brands are being introduced to the world, and,
Purchasing Nonprofit Software: A Fundraiser’s Guide
Your nonprofit has plenty to keep track of. From organizing donor profiles to implementing fundraising strategies to attending conferences, your mind must be scrambling to remember everything! Don’t bear the whole load yourself. Use software to help you out! Whether
Boost Your Performance Threshold by Outsourcing
Sponsored by Jitasa Every nonprofit eventually reaches “the hump:” the point at which your organization wants to expand and do even more good for others, but your limited resources and/or personnel won’t allow it. This is frustrating, but it shouldn’t
Donor Retention 101: Master Donor Email Marketing
So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often
Building a Culture of Philanthropy: Hear it From the Experts
Sponsored by Blackbaud Institute The word philanthropy is derived from the Greek meaning “love of humanity”. It’s a perfect definition for the sector and the people who power it. But there’s another important word that isn’t as commonly used
4 Resources to Transform Your Nonprofit’s Marketing Strategy
There are more than 1.5 million tax-exempt organizations in the United States, comprised of churches, neighborhood associations, universities and charitable organizations. If you’re one of those nonprofits, you’re likely on a tight budget so you can use the most funds
5 Ways to Stay Motivated When You Don’t Think Work is Paying Off
It’s no secret that working in the nonprofit sector is challenging. You juggle budget issues, limited resources and always wanting to do more, all while keeping a smile brimming. It’s common to arrive at a place where you’re not sure
