Category Archives: Featured

Ending the Stigma: Fundraising is Sales

Nonprofit professionals don’t like to compare their work to that of the for-profit world. And it makes sense: nonprofits exist primarily to help those in need, and for-profit organizations exist primarily to make money. However, certain aspects of nonprofit work

Why Nonprofit Stories are the Secret to Success

Marc Pitman is a guest contributor for Nonprofit Hub. He helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “Ask Without Fear!®,” he is the founder of The Concord Leadership Group and

It’s Time for Nonprofits to Grow Their Earned Media Strategy

When it comes to earned media, it’s quality over quantity. That’s the takeaway message from M+R’s new MediaMarks study. According to them, the best strategy is to “develop tunnel vision” and narrow your focus to better the results you’re getting

[PODCAST] Four Steps to Major Gifts Cultivation | Ft. Amy Eisenstein

Amy Eisenstein is an ACFRE certified development professional and fundraising consultant. She’s worked with nonprofits of all sizes for the last 15 years. Her specialty? Major gifts. When dealing with major gifts, it’s important to remember these four steps: 1.

The Difference Between Being Fiscally Responsible and Pinching Pennies

You work for a nonprofit. And that means spending minimal amounts of money and pinching every dollar to get by, right? That’s the way many nonprofits think, but it’s not necessarily true. The secret is this: you shouldn’t feel bad

How to be Transparent with Your Donors

A great magician never reveals his or her secrets. Is your nonprofit like a dazzling magical act in your community? Are you doing all sorts of good for all sorts of people and keeping it to yourself? Let me give

[PODCAST] Donor Communications Crash Course | Ft. Tom Ahern

Donor communications guru, Tom Ahern is a copywriter by trade. He knows the ins and outs of donor-centric fundraising and gave us some great tips for nonprofits. People like having conversations, but hate being “talked at.” Donor communications really are

How Your Nonprofit Can Benefit From Earned Income Opportunities

It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the

Why Your Nonprofit Branding Matters More Now Than Ever

We live in a world super-saturated with brands, logos, slogans and sponsors. It’s impossible to walk down the street or surf the web without experiencing commercial overload. Each and every day more brands are being introduced to the world, and,

Purchasing Nonprofit Software: A Fundraiser’s Guide

Your nonprofit has plenty to keep track of. From organizing donor profiles to implementing fundraising strategies to attending conferences, your mind must be scrambling to remember everything! Don’t bear the whole load yourself. Use software to help you out! Whether