Category Archives: Fundraising
3 Key Areas For Reframing Fundraising
By Amanda Wasson In the ever-evolving landscape of fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors.
Commentary … We Need To Strengthen Nonprofits, Right Now.
By Armando Zumaya We live in a radically different time now for the nonprofits. Federal and state funding for many programs in health, education, racial justice, immigration will be cut or ended altogether. We are looking at a dangerous situation
Applying The 10 Stages of Group Development To Grants
By Shauna O’Toole, CFRE, GPC You encountered inefficiency, frustration, or even conflict when working with a group to develop a grant proposal. Most teams flounder before they begin performing at their peak. The Stages of Group Development framework, developed by
Are We There Yet? Piloting An Audience-First Donor Journey
By Ellena Fortner Newsom As families plan for summer vacations, many turn to Google Maps to plot the best course and discover new and unique attractions, popular restaurants, and cozy accommodations. The planning can be the difference between a family
Grants: Positioning Your Organization For 2025
By Jackie Sue Griffin It’s time to start thinking about your nonprofit’s grant strategy for 2025. Early planning is key to securing the funding your organization needs to thrive in the new year. Before diving into grant applications, take a step
Ensuring The Right To Free Association Online
By Stephen Jackson From supporting a local museum to responding to climate change to aiding people in the midst of a health crisis, nonprofit staff turn time and attention to a variety of issues, working on them in creative and
8 Budget Questions Funders Will Ask
Funders put the budget and budget justification under a microscope. According to Barbara Floersch of The Grantsmanship Center in Los Angeles, Calif.: “You’ve got to get it right. When you understand their concerns and the questions they’ll pose, you’re in
Bequests Top Giving Vehicles For High-Net Worth Donors
It has been well documented that volunteers make solid donors. There has also long been the belief that people who are retired are more likely to give to charity. Well, only one of those ideas is correct according to new
The Future of Identity Resolution: You Have The Power
By Niely Shams As the digital landscape continues to evolve, the way nonprofits engage with their donors is fundamentally changing. At the heart of this transformation lies identity resolution—a powerful tool that allows you to create a unified view of
MADD Refreshes Its Branding
A rebrand of Mothers Against Drunk Driving® (MADD), the 44-year-old advocacy group based in Irving, Texas, was unveiled, including a new logo and tagline Impaired Driving Ends Here. The rebrand is intended to resonate with all generations and backgrounds to
