Category Archives: Fundraising
The Anatomy of a Great Donation Page
Since the beginning of the COVID-19 pandemic, nonprofits are relying more and more on their website to communicate with constituents and solicit much-needed donations. With continued restrictions on in-person events, having a well-designed donation page is essential for fundraising. Here
Today’s Talk with Clover Frederick
This week, we had a great time talking to Clover Frederick, a fundraising and marketing consultant for nonprofits. She offers helpful wisdom for the year ahead. Last year, most organizations had to put their plans on hold and make a
Using Metrics to Boost Your Fundraising
Are you looking at a map or the rearview mirror? As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. I hope you can spend some time in the next few weeks
Best Donation Form Practices to Actually Boost Fundraising
You finished designing your website. Great job! Now you are ready to share it with the world and see the donations pour in, right Not so fast. What’s the donation experience that you’re offering? How does your donation form work? You
Being a Successful Fundraiser in 2021
I have an obsession. I love defining what makes a fundraiser successful, bottling it, and using it to empower nonprofit professionals and volunteers. I’m obsessed with helping them become more productive in securing gifts to advance the charities and good
Today’s Talk with Brady Josephson
This week, we sat down with Brady Josephson, the managing director of the NextAfter Institute. NextAfter provides fundraising research and training to help nonprofits grow. They are passionate about figuring out what really works in fundraising. Brady gave us some
Today’s Talk with Kerstin Heuer
Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using
Mail vs. Email: Pros & Cons of Each Fundraising Channel
When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Both of these,
How Nonprofits Can Expect the Unexpected When Budgeting
Managing money for a nonprofit often feels like laying train tracks ahead of a speeding locomotive. An organization’s course depends on how well its leaders manage money down the line. Here is how nonprofits can expect the unexpected when budgeting.
Today’s Talk with Steven Shattuck
For Today’s Talk, we called Steven Shattuck, Chief Engagement Officer at Bloomerang. He answered some questions that every nonprofit has been asking this year. Is it still okay to fundraise during a pandemic? What will fundraising look like over the
