Category Archives: marketing
Brand Refresh, TV Relief Event For United Way Worldwide
Angela Williams, president and CEO of United Way Worldwide It’s both a brand refresh and renewal strategy for United Way Worldwide. The organization unveiled a refreshed brand, and this weekend hosts a nationally televised event, United Way Benefit for
Crafting A Letter That Grabs A Donor
You have about two seconds to capture a donor’s attention when writing to them, so you need to make those snaps count. Those first few seconds, better known as the lede or Johnson box, is the first of three key
The Ultimate Guide to Marketing Automation for Nonprofits
The Ultimate Guide to Marketing Automation for Nonprofits Here’s What You’ll Learn Modern buyers are multi-channel communicators. They expect every digital channel to be open to them. They bring this same mindset to the way they engage with nonprofit organizations.Savvy
New Email Tests Improve Clicks, Slow Exiting
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the
3 Marketing Strategies To Boost Campaign
Nonprofit managers face increasing challenges when it comes to promoting causes, attracting donors, and engaging supporters. Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing
How to Build a Successful Advocacy Campaign: A Guide
How to Build a Successful Advocacy Campaign: A Guide More and more nonprofits are tapping into the power of advocacy—and for good reason. A strong advocacy campaign can help organizations grow their audience, bring issues to the public’s attention, and
[PODCAST] The Key to Simple Nonprofit Messaging
The Key to Simple Nonprofit Messaging In this episode, Meghan Speer, host of the Nonprofit Hub Radio podcast, interviews another Megan! Our guest, Megan Donahue shares her wisdom about tweaks and simple things that nonprofits can do to improve messaging.
