Category Archives: Nonprofit Branding
[PODCAST] A Mission Statement Isn’t Marketing – Wes Gay
A Mission Statement Isn’t Marketing – Wes Gay Can your leadership, board, and key audiences rattle off your organization’s mission statement? Maybe, but not likely. Can they each tell you what your organization is about? Probably, but based on their
The Strategic Investment: How to use Google Ads/Grant to Elevate Your Nonprofit Brand
How to use Google Ads/Grant to Elevate Your Nonprofit Brand A strong brand isn’t just a logo, it’s like the DNA of your nonprofit. It helps people trust you, connect with what you’re doing and in the end support your cause.
Achieve Nonprofit Brand Clarity: for New Founders
As a new nonprofit founder, you can uniquely shape your organization’s identity with brand clarity. But, if your brand message needs clarity or consistency, you risk losing potential supporters. This article will explore four essential tips to help clarify your
[PODCAST] Things to Know About Your Nonprofit Brand Promise
Things to Know About Your Nonprofit Brand Promise Does your nonprofit brand include the essential elements it needs to differentiate you from everyone else? Your nonprofit brand has an essence, “the intrinsic nature or indispensable quality”. The brand you choose
Preparing for New Nonprofit Trends in 2022
New Nonprofit Trends in 2022 and How to Prepare The past two years have been tough for nonprofit organizations so we are looking into new nonprofit trends to get prepared. Looking back to 2020, many nonprofits struggled to stay afloat.
The Nonprofit’s Guide to Digital Advertising
Nonprofit’s Guide to Digital Advertising Why Nonprofit Digital Advertising is a Must Do you want the world to know about your mission and easily support it? We thought so. Nearly every major brand uses digital advertising to reach their current
That’s a Wrap! Our Top Nonprofit Professional Development Resources of 2021
Nonprofit professional development has seen a surge as the sector adapted to on-demand learning and opportunities due to the pandemic. We did our best to keep up! We hope you enjoyed all 50 webinars, 104 articles, and 36 podcasts that
What is a Vision Statement? Why Nonprofits Need Them
Does your organization have a vision statement or vision in mind? One of the greatest dangers facing nonprofits is not economic, generational, or even legal…it’s the gradual drift into complacency. The work becomes a collection of tasks rather than a
How a Brand Guide Can Transform Your Nonprofit
Whether you’ve invested the time and energy into creating a brand guide, you have a brand. According to Jeff Bezos, it’s “what people say about you when you’re not in the room.” Yes, even those using pixelated logos, every font
