Category Archives: Nonprofit Branding
How Outsourcing Can Change Your Nonprofit Game
This blog was sponsored by Fiverr In the age of remote work and ever-shrinking nonprofit teams, outsourcing is the holy grail. According to Statista, the global market value of the outsourcing industry was about $92.5 billion in 2019. Outsourcing to freelancers
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ―
5 Building Blocks of Strong Nonprofit Brands
Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and
How to Optimize Instagram for Nonprofits
Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through
5 Effective Design Tips to Increase Donor Giving
These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to
T-Shirt Fundraising: A New Take on Crowdfunding
If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your
Brand Archetypes: What They Are and How to Use Them
This article is sponsored by Briteweb. What is brand personality—and why is it important? If your organization were a person, what would they be like? How would they look, speak and move? Would they be the life of the party,
How to Become a Trusted Voice in Your Field
This article was originally published in Nonprofit Hub Magazine. Not all that long ago, intellectual capital—knowledge of processes and data, informational resources, etc.—was critical to businesses and nonprofits. The people had the knowledge, and knowledge is power. But now, in
3 Big Things That Might Be Harming Your Brand
Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why. 1. Lack
