Category Archives: Nonprofit Branding

Craft the Perfect Tagline for Your Organization

This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom

Is It Time for a Rebrand?

This post is sponsored by Briteweb. Have you ever caught a glimpse of yourself in the mirror and thought it might be time for a change? Maybe your haircut is getting a little tired, or you haven’t updated your wardrobe

5 Motivational Quotes from Nonprofit Leaders (and How to Apply Them)

Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them

Hone Your Craft: The Art of Nonprofit Storytelling

This article was originally published in Nonprofit Hub Magazine. Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that

Four Steps to Writing the Best Content on your Nonprofit Blog

Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your

Essential Marketing Tip: Let Your Mission Statement Inspire Action

What should be at the top of your priority list when starting a nonprofit? Making a kickass mission statement. Your mission statement is at the core of your nonprofit’s brand. It communicates why you do what you do and how

How to Make the Most of the Resources Available to Your Nonprofit

Sponsored by Jitasa If you’ve ever held an executive position at a nonprofit, you have probably heard cliche mantras such as “work smart, not hard” or “do more with less.” While these snippets of advice surely have some merit, they

Why Your Nonprofit Branding Matters More Now Than Ever

We live in a world super-saturated with brands, logos, slogans and sponsors. It’s impossible to walk down the street or surf the web without experiencing commercial overload. Each and every day more brands are being introduced to the world, and,