Category Archives: Nonprofit Marketing
Preparing for New Nonprofit Trends in 2022
New Nonprofit Trends in 2022 and How to Prepare The past two years have been tough for nonprofit organizations so we are looking into new nonprofit trends to get prepared. Looking back to 2020, many nonprofits struggled to stay afloat.
7 Steps to Compelling Staff Bios on Your Nonprofit Website [Updated]
Updated March 24, 2022 If you’ve spent any time in the world of nonprofit copywriting, you’ll have heard the maxim: people give to people, not causes. We like people. We care about real people because they remind us of those
How Digital Marketing Can Help Reach Younger Donors
Is your nonprofit actively seeking to reach younger donors? While some organizations tend to focus on older and/or long-time supporters, the best time to start engaging with younger donors is now. After all, millennials and Generation Z now make up
How to Increase Online Donations with Retargeting Ads
Have you ever seen an ad for something you were recently shopping for online? This common experience in today’s world has a name: retargeting. To put it simply, retargeting is a digital advertising strategy that shows ads to people who
[PODCAST] Think Globally, Act Locally with SDGs
What is a Sustainable Development Goal (SDG), anyway? You don’t need one more acronym, right? We hear you. The nonprofit sector is riddled with abbreviations of ways to do more good. LOI, DAF, and even NPO. That said, there is
[PODCAST] Why Golf Outings are the Go-To Nonprofit Fundraiser
Why Golf Outings Are Becoming the Go-To Fundraiser It’s no secret that fundraising evolved in the past year. In 2021, few in-person events could be done safely or even legally in the nonprofit space. Social distancing mandates and gathering restrictions
The Nonprofit’s Guide to Digital Advertising
Nonprofit’s Guide to Digital Advertising Why Nonprofit Digital Advertising is a Must Do you want the world to know about your mission and easily support it? We thought so. Nearly every major brand uses digital advertising to reach their current
[PODCAST] Nonprofit Marketing Begins with User Experience
User Experience Still Reigns Supreme We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best
SMS Campaigns for Nonprofits: Why They Rock!
How do nonprofits successfully garner the support of their community? They do so through effective communication. SMS or mass text message campaigns are one of the most effective channels of communication for nonprofits. SMS campaigns see the highest open and click
6 Ways to Ensure Your Homepage Gives a Great First Impression
When someone lands on your nonprofit’s website, they usually come across the homepage first. This means, to grab visitors’ attention and earn their trust, your homepage needs to provide a great first impression. Why not use the new year as
