Category Archives: Nonprofit Marketing
That’s a Wrap! Our Top Nonprofit Professional Development Resources of 2021
Nonprofit professional development has seen a surge as the sector adapted to on-demand learning and opportunities due to the pandemic. We did our best to keep up! We hope you enjoyed all 50 webinars, 104 articles, and 36 podcasts that
A Late Start Doesn’t Have to Mean Low ROI on #GivingTuesday
Late start on #GivingTuesday Planning? No worries. We have a guide that will help you maximize the days remaining until November 30th. Before we get started though, take a minute to look at the value of this pseudo-holiday to your
How to Improve Email Deliverability
Enjoy this spotlighted blog from Snovi.io Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged by the anticipated ROI. On average, every $1 spent on an email campaign
5 Tips from Nonprofit Marketing Leaders for Better Engaging Your Constituents
Note: This post was originally published on the Salesforce.org blog. As nonprofit marketers and fundraisers begin their end-of-year giving campaigns, quickly creating personalized, data-driven content has never been more important. The newly-launched Marketing Cloud for Nonprofits from Salesforce.org is designed to help nonprofits
Why Does a Nonprofit Organization Need SEO?
Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” This indicates that
Fundamentals of Audience Growth in the Nonprofit Sector
How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. To help organizations grow their audience—and also their returns and
How Outsourcing Can Change Your Nonprofit Game
This blog was sponsored by Fiverr In the age of remote work and ever-shrinking nonprofit teams, outsourcing is the holy grail. According to Statista, the global market value of the outsourcing industry was about $92.5 billion in 2019. Outsourcing to freelancers
Google Grant Management: 5 Crucial Tips for Success
This post was sponsored by Click Nonprofit The Google Ad Grant is arguably one of the most valuable tools for nonprofits. As a 501(c)3 nonprofit, you get access to $10K per month in free Google Ads credits—that’s $120K every year
Build Donor Engagement Before You Start A Campaign
When a nonprofit organization decides to undertake a capital campaign, it has most likely identified a need and developed a project to address that need. Usually, the campaign is designed to resource the project. For many organizations, information about the
Today’s Talk with Clover Frederick
This week, we had a great time talking to Clover Frederick, a fundraising and marketing consultant for nonprofits. She offers helpful wisdom for the year ahead. Last year, most organizations had to put their plans on hold and make a
