Category Archives: Nonprofit Marketing
Today’s Talk with Afam Onyema
This week, we had the chance to sit down with Afam Onyema, CEO of the GEANCO Foundation. GEANCO has a wide-reaching mission in Nigeria, the home of Afam’s parents. They work to transform lives through a variety of medical and
Everything About Creating A Nonprofit Marketing Plan
Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a
Today’s Talk with Maryanne Dersch
This week, we had the chance to sit down with Maryanne Dersch. Maryanne is a nonprofit coach, author, and speaker who loves to help organizations communicate authentically. She has great advice on how to share your ideas with the people
6 Steps to Get the Press to Tell Your Story
Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to
Today’s Talk with Ross Kimbarovsky
This week, we spoke with Ross Kimbarovsky, founder of Crowdspring. For over twelve years, Crowdspring has created designs for all kinds of organizations. They are passionate about making great design affordable. They also love to help nonprofits. Give Back is
The Top 4 Most Effective Fundraising Appeal Envelopes
If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it. It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of
How to Write for SEO and Rank on Google
Getting noticed is a challenge. The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. Rising above the clutter and online noise requires a little strategy. Thankfully, that strategy doesn’t
5 Ways to Incorporate Data and Automation into Your Marketing Strategy
Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or
SEO Reputation Management for Your Nonprofit
Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP). Brand
7 Lessons From Marketing Ethics
Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business
