Category Archives: Nonprofit Marketing
6 Video Marketing Tips For Nonprofits
Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video
The Anatomy of an Effective Fundraiser Letter
Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors
Trends in Philanthropy: 4 Ways Nonprofits are Changing
We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors. Nonprofits are not exempt
10 Nonprofits Making the Most of the Google Ad Grant
This post was sponsored by Nonprofit Megaphone When disaster strikes, nonprofits are often the first organizations to be creative and adapt to new circumstances. These inspiring organizations have taken the Google Ad Grant, which gives them $10,000/month to spend on
Neuromarketing Explained
There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. There are more than 1.5 million tax-exempt nonprofit organizations, and many have to compete for the attention of the public and donations. Therefore, there’s no surprise
10 Nonprofit Marketing Experts’ Best Fundraising Strategies
Marketing and fundraising at a nonprofit is tough. You’ve got a tight budget, a small team, a handful of tools, high expectations, and lots of people who want your organization to succeed. Right now you’re likely dealing with a major
A 7 Step Guide to LinkedIn Marketing
LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily,
Leveraging Facebook to the Fullest
By Josh Kashorek, Director of Marketing from Five Q Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to
The Power of Influencer Marketing for Nonprofits
Influencer marketing—spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat
Share Stories to Further Your Cause
Once upon a time… With that phrase alone, I feel a twinge of anticipation for what’s coming next. Everyone loves a good story. Whether it’s a tale of a hero overcoming a hardship to find a happy ending, or a
