Category Archives: Nonprofit Marketing
Craft the Perfect Tagline for Your Organization
This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom
Your Ultimate Year-End Giving Guide
This article was originally published in Nonprofit Hub Magazine. Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Fifty percent of nonprofits receive the majority of
How Your Nonprofit Can Partner with Local Businesses
When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound
The Best Nonprofit Media Campaigns of 2018 (So Far)
As the end of 2018 approaches, we’ve gathered a collection of the best nonprofit media campaigns from the first 10 months of the year. Whether these organizations are raising money, spreading awareness or trying to create a movement, they’ve all
How New and Traditional Media Can Work Hand in Hand
When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people
Nonprofit Collaboration: The Basics
Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration
Identifying the Value of Nonprofit Customer Experience
Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight
5 Motivational Quotes from Nonprofit Leaders (and How to Apply Them)
Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them
6 Ways to Generate More Media Coverage This Year
When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here
