Category Archives: Nonprofit Marketing
Nonprofit Budgeting: Making Money Go Further
This article was originally published in Nonprofit Hub Magazine Here’s the biggest truth bomb that nobody is exclusively talking about when it comes to nonprofit finances: there’s no way for us to tell you exactly how your nonprofit’s budget should
Hone Your Craft: The Art of Nonprofit Storytelling
This article was originally published in Nonprofit Hub Magazine. Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that
Step Away From the Plaque (And Get to Know Your Donors)
Recently, I found myself in a development team meeting with an age-old topic on the agenda: the annual stewardship plan. Our team leader for this meeting kicked off the conversation with a question: What would be the perfect stewardship piece
[INFOGRAPHIC] The Elements of Effective Storytelling
Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.
The Times They Are A-Changin’: Adapting to a Shifting Industry
My staff and I recently noticed a shift in our SEO statistics and started looking at what our data analytics showed for our blog in 2017. The data showed that 49 percent of our readers are ages 18-34. This was
6 Can’t-Miss Conferences for Nonprofits in 2018
With the new year comes another wave of amazing conferences for nonprofiteers and business leaders alike. We’ve researched many of these conferences, met with the people behind the scenes and were even able to attend a handful. From our experiences
4 Things We Learned from #GivingTuesday 2017
Five years ago, at the Belfer Center for Innovation & Social Impact in New York City, #GivingTuesday started as a response to the Black Friday and Cyber Monday crazes that follow Thanksgiving. #GivingTuesday lives online through social media—as evidenced by
Four Steps to Writing the Best Content on your Nonprofit Blog
Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your
Essential Marketing Tip: Let Your Mission Statement Inspire Action
What should be at the top of your priority list when starting a nonprofit? Making a kickass mission statement. Your mission statement is at the core of your nonprofit’s brand. It communicates why you do what you do and how
How to Make the Most of the Resources Available to Your Nonprofit
Sponsored by Jitasa If you’ve ever held an executive position at a nonprofit, you have probably heard cliche mantras such as “work smart, not hard” or “do more with less.” While these snippets of advice surely have some merit, they
