Category Archives: Research
Unexpected Giving Patterns Emerged During COVID
The decline in giving rates due to the COVID-19 pandemic was much steeper than predicted for both recipients and non-recipients of federal stimulus money. Americans who received stimulus checks had a decline in giving rates that was approximately 2.7 percentage
Donors Seek Stories, Info And Other Non-Ask Messaging
Most donors want more information from their preferred nonprofits, whether via social media channels or email. Just as nonprofits seek monthly sustainer revenue, donors welcome monthly updates on a nonprofit’s activities, such as campaign updates, donor impact or other relevant
Research: Loyalty Requires More Than A Transaction
Just 58% of members of professional associations receive messaging from the organizations at least weekly, which is well below alumni associations at 75% and trade group 63%. Of course, being a season tickets holder of a professional sports team tops
Burnout, Budgets, Staffing Vexing NPO Leaders
Elements of the charitable sector appear to be suffering from long COVID, which impacts those infected for months and even years. New data from the Center for Effective Philanthropy (CEP) shows executive and staff burnout top the list of issues.
Gen Z Donors Giving In Their Own Way, New Data Shows
The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This is underscored by the 84% of them who support charitable causes in some way and the 59% who
