Category Archives: Social Media

Balancing Your Network: Quantity vs. Quality

This post was sponsored by Sticker Mule “Your network is your net-worth.” I’m sure you’ve all heard that phrase. Connectivity is king in the modern workplace, just as it has been for years. It just may look a little different

How to Optimize Instagram for Nonprofits

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through

How to Maximize Your Auction Fundraiser

This article is sponsored by Auctria. Auction fundraisers are a proven instrument to blow away your fundraising goals. If you haven’t considered an auction for fundraising, learn how to choose a type of auction and demystify the process. For those

How to Create Social Media Promotions That Convert

Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community,

Social Media Analytics: The Basics

So, you’ve mastered the art of creating effective, engaging social media content. Congratulations! But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is

7 Twitter Accounts Nonprofits Need to Follow

The world wide web, specifically the Twittersphere, is overflowing with accounts designed to help you better run your organization. Whether their focus is general or something specific, like technology or donor retention, we’ve compiled a list of what we believe

4 Social Media Features to Add to Your Organization’s Routine

Social media has come a long way in an unbelievably short amount of time, partly because our favorite apps are constantly experimenting with new features that keep us on our toes. Staying up to date on all these new social

How to Connect With 20-Somethings, by a 20-Something

We’ve been receiving a lot inquiries about how to engage with young people, specifically those in their 20s. It’s a reasonable request—before we know it, these folks will be the executive directors, board presidents, donors and volunteers of the nonprofit

Preparing for #GivingTuesday 2018

After nearly a year of anticipation, we’re excited and relieved by the fast-approaching day of dedication to nonprofits. #GivingTuesday is a global movement allowing for a time and a space to support organizations that make a difference in our communities.

The Anatomy of a Great Social Media Post

When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization