Category Archives: Social Media

How and When to Boost Your Posts on Social Media

Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order

The Best Nonprofit Social Media Campaigns of 2017

It’s happening again. All of the year’s art, events and goings-on are being sorted into “best of” lists on various blogs. And guess what? You’re looking at another. This one, though, can actually help you while you’re considering a rebrand or amping

3 Social Media Tools to Spice Up Your Online Presence

Social media is a whole different animal than it used to be. It seems as if now, if you don’t have an active social media presence, you’re often forgotten about. Nonprofits already have a hard enough time gaining traction; we

[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

“Sticking to the basics, getting those calls to action right and having clean data, those are the important things. If you don’t have those, you’re making a soup with a rotten tomato and that’s just never going to taste good.”

How Social Media Influencers Can Help Your Nonprofit

Have you ever been scrolling through your newsfeed and seen a photo of a celebrity holding something like vitamins or the newest detox tea and thought, “Hmm? I wonder if I ordered that, I would look like they do?” Welcome

What is Slacktivism and is it Even Helping?

Ah, slacktivism. The juxtaposition of two conflicting actions—being an activist and, well… slacking. You might be wondering what exactly it is and how it makes a difference in the world. Luckily, we’ve researched those questions so you don’t have to.

Drive Attention and Gain Donations on Facebook with Video Storytelling

Sponsored by Animoto Nonprofits have a unique advantage on Facebook. Facebook is an environment where billions of people go to check in on what matters most to them and this includes the causes they’re most passionate about. Communicating your nonprofit’s

The Million-Dollar Question: Will Generation Z Use Facebook?

It’s no surprise that flocks of young people are leaving Facebook, and it isn’t particularly surprising why they’re leaving, either. With almost every parent in America (and around the world, for that matter) on Facebook, young people don’t want to

Going Viral: Good, Bad or Somewhere In-Between?

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny or cute that millions upon millions of people view it. It could be (and often has been) videos

Ultimate Nonprofit Social Media Scheduling Guide

If you struggle to keep your social media channels active, scheduling out your posts in advance can help you stay on track. It also lets you take advantage of high-engagement days. Staying ahead of social media scheduling will transform all