Category Archives: Spotlight
[PODCAST] Outcome Driven Fundraising
Outcome Driven Fundraising Begins with ROI Fundraising decisions are based on many outcomes, but are we using the right measures? The largest expense of most nonprofits is also its greatest asset: people. The human capital cost behind events, campaigns, and
How to Use Virtual Events to Boost Donations to Your Nonprofit
Just because you run a nonprofit organization doesn’t mean you can afford to forget about your bottom line. In fact, it might be even more important than it is for a corporation. Unless your charity is making a “profit,” you
[PODCAST] Getting to Know Generation Impact
A Discussion on Generation Impact: How Next Gen Donors are Revolutionizing Giving The up-and-coming generations are called many things and accused of many more. Speculation about their impact on philanthropy are the subject of books, blogs, studies, and many podcast
How to Increase Online Donations with Retargeting Ads
Have you ever seen an ad for something you were recently shopping for online? This common experience in today’s world has a name: retargeting. To put it simply, retargeting is a digital advertising strategy that shows ads to people who
[PODCAST] Creating a Planned Giving Plan
Are you ready to create a planned giving plan? A planned giving plan is difficult because it’s hard to talk about the end, right? Not necessarily! In this episode of the Good to Growth Podcast, Lori Kranczer opens our minds
9 Books to Help Nonprofit Professionals Do More Good in 2022
Read? Who has time to read?? Actually, a lot of people seek to make room in their schedules to read. Even those in the nonprofit sector (arguably the busiest folks around) have time to read content that is compelling and
Are You Using the Best Fundraising Tool for Your Nonprofit?
Technological advancements, donor trends, and the current pandemic have all changed how donors give and what tools a nonprofit needs to collect those funds. Choosing the right fundraising tool for your organization will depend on cost, usability, and growth prospects.
10 Ideas for Activity-Based Fundraising in 2022
No matter who you are in the nonprofit and fundraising world, your constituents are no longer all in one place. The people who support you are quite literally all over the world today. Your supporters are leading lives in the
Successful Virtual Fundraising Events: A Complete Guide for Nonprofits
If one good thing came out of the pandemic, it’s the chance for new opportunities. Many industries and sectors began doing things online that were never considered a viable option before and were surprised by how well it worked. Nonprofit
