Category Archives: Spotlight
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits
New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics, and metrics? If you’re like many fundraisers, you pull from several different sources. And, since for-profit organizations spend a lot
Creating User-Centric Content (and Why It Matters)
Creating User-Centric Content (and Why It Matters) You’ve most likely heard the adage “content is king”, before. The phrase became popular after Bill Gates wrote an essay with the same title that detailed Gates’ beliefs about what would ultimately
Streamlining Nonprofit Board Management: How Board Management Software Improves Efficiency and Effectiveness
Nonprofit organizations face unique challenges when it comes to board management. These challenges include limited resources, complex regulations and legal requirements, and the need for transparency and accountability among board members. In recent years, board management software has emerged as
What Is Trackable in Google Analytics?
What Is Trackable in Google Analytics? Google Analytics is a free web analytics tool that helps businesses, nonprofits, and other organizations track and analyze their website traffic. It offers a range of features that can assist these organizations in
Donation Page Optimization: Best Practices for Nonprofit Fundraising
Donation Page Optimization: Best Practices for Nonprofit Fundraising Why your donation pages matter Your nonprofit is always top of mind, but unfortunately, it’s easy for your donors and community to get sidetracked by the things in their own lives. That’s
How To Design Effective Nonprofit Job Ads
How To Design Effective Nonprofit Job Ads Plenty of for-profit and nonprofit companies alike post poorly designed job ads every day, partly because they aren’t aware of the ads’ potential impact as part of an overall recruitment strategy. These commonly
Why Effectively Tracking Outcomes at Your Nonprofit is Important
Why Effectively Tracking Outcomes at Your Nonprofit is Important Outcomes is a nonprofit industry term used to describe the qualitative and quantitative conclusions you can draw from your organization’s outputs. Outcomes frequently describe measurements of change within your organization or
7 Tips for More Productive Board Meetings That Get Members Fundraising
If fundraising is the lifeblood of your nonprofit, then your board of directors is the heart that keeps the organization moving forward. You may need to get your board fundraising for that statement to be true and the board of
Tips For Retaining Nonprofit Employees
Tips for Retaining Nonprofit Employees Nonprofit executive directors and hiring managers have notoriously over-packed schedules and to-do lists, so if you’re blissfully relieved to cross off your “fill x role” task once a candidate has accepted your job offer, it’s
Achieve Nonprofit Brand Clarity: for New Founders
As a new nonprofit founder, you can uniquely shape your organization’s identity with brand clarity. But, if your brand message needs clarity or consistency, you risk losing potential supporters. This article will explore four essential tips to help clarify your
